Logos and Presidential Seal
Requesting Use of Logos
To request use of the St. John Fisher University logo, athletics logos, or Cardinal head logo, submit a Logo Request form. We will review all requests and send you the appropriate file, if approved.
Official University Logo
Usage of any St. John Fisher University logos, once approved, must follow the guidelines outlined below and in the University Brand Usage Policy.
University Logo Suite
Color Variations
There are three different color versions of both the official logo, logomark, and School-specific logos: color, black, and white. Use the color and black versions of the logo on white or light-colored backgrounds only. Use the white versions of the logo on dark, simple backgrounds only.
The full-color CMYK logo is the preferred graphic to use in most applications. The established brand colors must be followed in all print and web treatments. All other uses are dependent upon print and web limitations.
Logo Clear Space and Sizing
To maintain proper and maximum visibility, logos require ample space surrounding them, known as clear space.
The height of the clear space for the logos and logomark correlates with the height of the “Fisher” letters. Keep this space open and clear as shown below to maintain the integrity of the logo and brand.
Minimum Sizing for Print
Logos require a minimum size to ensure maximum legibility and to keep the integrity of the University’s mark intact. The primary logo may be reduced only to a minimum of 0.75”.
School Logos
The official School-specific logos consist of a stacked version including the steeple, wordmark, and School name. All of the School logos are provided in the horizontal format below and in red, black, or white. Do not attach a program-level identification to the logo or attempt to create your own unit or department logo.
Minimum Sizing for Print
The School logos may be reduced only to a minimum of 1.5”
University Seal
There are now two official versions of the St. John Fisher University seal.
The Latin seal is reserved for formal uses only—on diplomas, transcripts, commencement materials, podiums, and other official institutional materials.
The English seal may be used—with authorization—as a design element on certain ceremonial communications, such as invitations as well as merchandise items.
Other than the above-mentioned applications, the University seal may not be used without the express permission of the director of marketing and communications.
Fisher Athletics Logo System
Primary Logos
The Athletics seal is the official and trademarked Fisher Athletics logo for use on signage, websites, recruitment marketing materials, and game day printed materials.
The Cardinal head alone is used to represent athletics, the University, and/or the students of the University. The Cardinal head faces right and is available in color, black and white, cardinal red, white, and gray scale. Do not flip the head of the Cardinal to face left. Do not stretch, distort, or embellish the Cardinal head in any way.
CORRECT Use of Cardinal Head
INCORRECT Use of Cardinal Head
Secondary Logos
In addition to the Athletics seal and Cardinal head, Fisher Athletics has an expanded logo system, with three marks authorized for more broad use, including the emblem, script, and monogram; available in color, monochrome, red, black, and white versions.
