Business News and Events

Professor Quoted in WalletHub Story Dr. Hemant Sashittal

01/24/2020 - Dr. Hemant C. Sashittal, professor of marketing in the School of Business, was featured in a WalletHub article on credit cards.

Sashittal Plots Generational Evolution of Advertising Dr. Hemant Sashittal

01/23/2020 - Have you ever wondered why we feel so compelled to tweet our cup of Starbucks coffee? This is the question that intrigued Dr. Hemant "Sashi" Sashittal, professor of marketing at Fisher, and his wife, Dr. Avan Jassawalla, professor of management at the State University of New York at Geneseo, and led them to discover how the nature of advertising has changed from past generations to the Millennials and Generation Z.

Webinar: Fisher’s Strategic Communication Master’s Degree Delivers a Professional Edge Students listening to a lecture.

01/23/2020 - If you have a passion for helping companies and non-profit organizations communicate their missions, products, or brands across a range of media platforms, and a desire to advance in your current communications position, the online master’s degree in strategic communication program at St. John Fisher College is for you.

Scholarship Carries on Legacy of Family Giving Jill A. and Martin K. Birmingham

01/13/2020 - With the establishment of a scholarship that bears their name, Martin K. and Jill A. Birmingham carry on a legacy of family giving to St. John Fisher College.

Countdown to Commencement 2020: Emma Alvarado Emma Alvarado

01/11/2020 - The first member of the Class of 2020 to be featured in the annual Countdown to Commencement series is Emma Alvarado, a marketing major who was nominated by Matt Berry, assistant director of freshman admissions.

First-Year Students Participate in New Creed Ceremony Two first-year students deliver a presentation about the Fisher Creed.

12/06/2019 - For over 20 years, incoming first-year students have signed the Fisher Creed as part of the annual Matriculation Ceremony, officially marking the end of their Orientation and the beginning of their student journey. But this fall, throughout the final week of classes, first-year students participated in new Creed signing ceremonies while also reflecting on what they have learned in their first semester at Fisher.

Awards Ceremony Honors Management Alumni From left to right: Dean Rama Yelkur, Dr. Seyda Deligonul, Ron Sicker, David Pritchard ’83, Cathy D’Amico ’78, Dr. Mike Fedoryshyn, Matt Delgado ’13, ’14 (MBA), Lori Hollenbeck, and President Gerard J. Rooney.

12/03/2019 - The St. John Fisher College School of Business honored alumni and faculty during the Excellence in Management Awards luncheon, held on Monday, Dec. 2.

School of Business Professors, Clubs Host Life Skills Workshop Dee Kerr, general manager at Carbon 3D printing, a digital manufacturing company based in Silicon Valley, delivers the keynote address.

11/29/2019 - On Saturday, Nov. 16, the School of Business hosted its first ever Life Skills Workshop, providing an opportunity for students to learn critical life skills, prepare to enter the workforce, and differentiate themselves in today’s fast paced global economy.

MBA Course Offers Deep-Dive into Global Company MBA students visited Gorbel® after studying how the company tranformed from a small family business to a global manufacturer.

11/26/2019 - This semester, students in St. John Fisher College’s MBA Leadership Development course are learning about the organizational transitions that global manufacturer Gorbel®, Inc. has undergone, and how the philosophies of its leadership helps it to maintain a strong level of operational and customer excellence.

Fisher Students Compete in Sales Challenge Rebecca Brant ’20 and Nicolette Pecor ’20 at the ICSC Competition.

11/18/2019 - Senior marketing students Rebecca Brant and Nicolette Pecor attended the International Collegiate Sales Competition (ICSC) in Orlando, Florida, hosted by Florida State University. Ron Sicker, visiting assistant professor of practice, accompanied the students as he has done for the last three years.

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